10 ways to boost your new book

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The Voice of Indie

Photo Cred: Image by Dariusz Sankowski

#1. Include images in your post.
Visual marketing is powerful, and it’s more powerful if done properly.

#2. Included headlines in your post.
A short emotional headline will get results. Readers are enticed by a question or something that makes them curious.

#3. Use #HASHTAGS.
Hashtags on your posts will get your content discovered more often on social networks.

#4. Maximize timing.
For maximum visibility, post when your followers are online. Tuesdays, Wednesdays, and Thursdays see the greatest activity on social media.

#5. Be persistent.
Repeat content frequently—even multiple times each day—on fast-moving social media platforms such as Twitter. Popular posts on Facebook can be repeated monthly without most fans realizing it.

#6. Hold promotions, but limit them.
You have a book and you’re excited to sell it, but view social media as a way to build long-term relationships. Those relationships may just as likely be with peers and influencers as with potential readers.

#7. Engagement.
Don’t just share, engage. Invite followers to respond and ask questions. Run surveys. Ask for opinions. Whether it’s about your specific content or more general interests, it doesn’t matter. It’s about the engagement—more engagement means more visibility.

#8. Events.
Make your book launch an event to celebrate. Consider giving your book its own social media account. Perhaps set up a Facebook page or Twitter hashtag for your launch. If you are intimidated by maintaining multiple pages, at the very least, create an event.

#9. Be special.
If you are different, then people will remember you. Some authors create mugs and t-shirts, randomly giving them away to Facebook fans. Many run mini-contests for their book giveaways. Not surprisingly, such authors also have great engagement! Even if you don’t go this far, giving a few inside peeks can help your book sell.

#10. Campaigns.
Don’t think about your social media in terms of individual tweets or Facebook posts. Plan to a campaign—whether that’s a campaign for your book launch, to get more sign-ups for your email list, or about a particular topic or cause. You may choose to run a challenge related to your content. Whatever you decide, plan, strategize and view it as a series of interrelated activities.

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